Four flavors will be available on Monday – Black Cherry, Lemon Lime, Strawberry, and Mango. Each can is“100 calories with less than 1 gram of sugar and 5% ABV.” The Bud Light Seltzer Lemonade will be available starting January 18 at participating retailers. There’s still great upside potential in hard seltzer and we have the opportunity to leverage the equity and prominence of an established brand such as Bud Light. Get this delivered to your inbox, and more info about our products and services. All Rights Reserved, This is a BETA experience. It's 100 calories and contains less than 1 gram of sugar. The seltzers are available now, nationwide, in 12-ounce slim can variety packs, single flavor six-packs, as well as 25- and 16-ounce single-flavor cans of Wild Berry. Loaded with fresh, zesty flavour, Bud Light Lime is summer’s most refreshing fling. It will be packed in single-flavour 12 … Courtesy of Bud Light Seltzer With the COVID-19 vaccine rollout underway, there's a glimmer of hope that we'll find ourselves in overcrowded dive bars again before 2021 is over. You may opt-out by. "Things will pick up in the summer, like all beer sales, and seltzer is starting to follow that year-round demand.". But the segment is growing much faster than that of hard seltzer, thanks to early entrants like Truly's version. The new Bud Light Seltzer Lemonade will be available in variety 12-packs of 12 oz slim cans. One of the country’s biggest beer producers, Bud Light of the … 5 out of 5 stars (11) 11 reviews $ 16.00. ADD SOME ZEST. The ads play off the idea that grandma's lemonade tastes the best, with actors saying the hard seltzer tastes better, sparking some retaliation from grandmothers. Bud Light is the latest brand to come out with their own line of hard seltzers. We believe hard seltzers have continued to grow in popularity because they offer a lighter, crisp taste and a number of flavor options. A Division of NBCUniversal. L.B.Z. After more than six months of development, the drink will start hitting shelves on Jan. 18. I also do innovative wine events for corporate team building and. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. ): Why did Bud decide to create these new flavors? Their seltzers come in black cherry, lemon lime, strawberry, and mango. Starting Jan. 18, Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs with the four new flavors. We want to hear from you. Hard Seltzer 5.0% ABV. Spiked seltzers are the still the booziest craze to hit the nation, and now Bud Light is jumping on the bandwagon with their latest offering.. A.G.: Bud Light Seltzer Lemonade will launch in all markets across the United States where Bud Light and Bud Light Seltzer are sold. The themed drink pack sold out, Goeler said. Bud has rolled out four new flavors that will be available this month. The beer brand released an alcoholic seltzer last year, which helped drive strong market share growth in 2020. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Bud Light is brewed longer, for a refreshingly easy drinking taste, using a blend of rice and malted barley to give it a clean aroma and crisp, smooth finish. Anheuser-Busch (NYSE: BUD) announced today the launch the Bud Light Seltzer Lemonade, an innovation to extend their hard seltzer category. As of 2019, White Claw still holds more than half of the market share for hard seltzer, according to data from Euromonitor International. Bud Light isn’t the only brand looking to challenge Truly’s hard seltzer lemonade monopoly. According to Bud Light, the success of its seltzer helped the beer brand grab more market share in 2020 than in the previous five years. L.B.Z. : What are your competitive brands? When Bud Light Seltzer and fruit are in the same basket, the basket is worth $135! My approach to wine education is savvy, down to earth and unpretentious. Share All four flavors of Bud Light Seltzer Lemonade, Boston Beer CEO discusses hard seltzer competition. It is one that is predicted to continue to grow by leaps and bounds. When Bud Light Seltzer is not in the same basket, the basket is worth just $77—Bud Light Seltzer brings an incremental +$63 per purchase! © 2021 Forbes Media LLC. To be available later this month in slim cans, the hard seltzer will be available in four lemonade flavors, including what the company is branding as “Original,” along with Strawberry, Black Cherry, and Peach lemonade. But the nutritional profile of the seltzer lemonade still falls in line with what consumers look for in seltzer, which is generally considered a healthier alcoholic beverage compared with beer. The brand has just introduced four new lemonade flavors: original, strawberry, peach and black cherry. Anheuser-Busch Bud Light Seltzer may not be available near you. The seltzer first launched with mainstream flavors like Strawberry and Black Cherry, but Bud Light introduced a special "ugly sweater" package with seasonal flavors for eight weeks during the holidays. Its strong performance coincided with the coronavirus pandemic, which pushed more consumers to drink alcohol at home rather than in bars. Bud Light’s entry into the hard seltzer arena, slated to launch in the first quarter of 2020, will be 100 calories and two grams of carbs per can, with an ABV of 5 percent. From shop CocktailCandlesbyNik. Shares of AB InBev, which has a market value of $122 billion, have fallen 13% in the last year after its volume declined by 8.2% during the first nine months of last year. LIFE’S SHORT. Follow this beer to get notified when it's available nearby, try searching in a different area, or discover some similar beer. : Who is the marketing demographic? L.B.Z. Bud Light is releasing hard seltzer lemonades this month. The flavors they will have upon launch include regular, peach, strawberry, and black cherry. Only 3 available and it's in 3 people's carts. Each can is 100 calories and 5% alcohol by volume, but unlike Truly Hard Seltzer, Bud Light’s release has 2 grams of carbohydrates per serving. Refreshing Bud Light Strawberry Lemonade is too good to hate. : Do you expect them to cannibalize your brand’s regular seltzer sales? Truly Spiked & Sparkling, which is owned by Boston Beer, is in second place with 28% share. From 2016 to 2021, the hard seltzer industry growth is projected to average a whopping 128 percent per year in terms of its compound annual growth rate. slim can variety 12-packs with the four new flavors. All Rights Reserved. Bud Light is trying to beat the competition by improving on taste. The Anheuser-Busch InBev brand entered the hard seltzer market a year ago as part of a broader push from its parent company. Got a confidential news tip? © 2021 CNBC LLC. Bud Light gave us something to talk (and drink) about at the Christmas dinner table, and that in itself is a win. Bud Light Seltzer and Bud Light Seltzer Lemonade meet different market opportunities and consumer tastes; we believe this portfolio approach will be critical in Bud Light Seltzer’s long-term success. Bud Light Platinum Seltzer plays off the success of Bud Light Platinum, which is 6 percent alcohol. Bud Light is … Each variety pack has all four flavors. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. According to T4 research team’s Hard Seltzer Market Share report, “In 2018, the size of the Hard Seltzer Industry was $488M and was projected to grow 105 percent in 2019 to over one billion dollars. All four flavors will be available in 12-ounce cans, in a 12 can variety pack, as well as 25-ounce cans. "The advantage of coming out now is that there's plenty of time to get the product out in the marketplace before the spring starts hitting," Goeler said. : Why do you think hard seltzer has become so popular? SUMMER’S MAIN SQUEEEEEZE. Available - From 18 January. Data is a real-time snapshot *Data is delayed at least 15 minutes. Promotion for the drink will start with commercials airing during the NFL playoffs, which start Saturday. Our range of Bud Light Seltzer products, including Bud Light Seltzer Lemonade, feature some of the most popular flavor profiles within the seltzer category and gives consumers options to choose from. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Starting Jan. 18, Bud Light Seltzer Lemonade will be available nationwide in 12-ounce slim can variety 12-packs with the four new flavors. Bud Light Seltzer is adding a hint of refreshing lemonade to its roster. Starting Monday, January 18, the foursome will be available nationally in 12-ounce, slim can 12-packs. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. Bud Light Seltzer Lemonade is brewed with lemonade flavor, cane sugar, natural fruit flavors and has 100 calories with less than 1 gram of sugar and 5% alcohol by volume. Bud Light Seltzer . I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. As more demographics show interest in hard seltzer, major brewers keep entering the the category. Liza B. Zimmerman (L.B.Z. Spiked seltzer retail sales surged 160% to $4.1 billion in the 52 weeks ended Dec. 26, according to Nielsen data. A.G.: Consumers' needs continue to as more and more consumers are looking to lighter options that can be enjoyed during any occasion. Bud has rolled out four new flavors that will be available this month. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. L.B.Z. The trend started with the popularity of White Claw, which is owned by Mike's Hard Lemonade brewer Mark Anthony Brands, but new entrants have pushed sales even higher. With beer consumption declining in recent years, brewers have turned to hard seltzer to boost sales. Andy Goeler (A.G.): We’ve seen continuous growth in hard seltzer over the past few years, which has been great for the beer category. Bud Light is releasing hard seltzer lemonades this month. Bud Light Seltzer Lemonade will be available nationwide in 12 oz. … Anheuser-Busch InBev is to expand its Bud Light Seltzer portfolio with the launch of a new range of lemonade flavours in the US. The new year is already looking like it's going to be a good one, with a bunch of delicious new treats to try in 2020. A.G.: It is made with triple-filtered sparkling water, lemonade flavor, cane sugar and natural fruit flavor and is also gluten-free and only 100 calories, with less than one gram of sugar and 5 percent alcohol by volume, which differentiates it from other brands. For its next seltzer innovation, Bud Light landed on lemonade, which has a mass appeal. "This one will have a much bolder lemonade flavor," Goeler said. Price - TBC; available in four-flavour variety pack. 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